The Vaio laptop is coming to the Indian market in 2021. but with a different partner Nexstgo- the company which brought Avita’s laptop to India – has a license agreement with the Japan-based VAIO Corporation to bring the VAIO brand to a number of Asian countries. The agreement between the two companies gives Nexstgo the rights to manufacture, sell and market the Vaio laptop in India and other Asian countries, including Hong Kong, Singapore, and Malaysia. Vaio laptop will be sold by India E-commerce site Flipkart.
The Vaio was one a part of Japanese conglomerate Sony. Sony’s Vaio laptops were always expensive and had a distinct style and design. That Helped Sony to differentiate the Vaio laptops from the competition.
Fun Fact is that Steve Jobs was a big admirer of the Vaio laptops? Jobs once met former Sony president Kunitake Ando in Hawaii back in 2001 to negotiate a deal with the tech major and convince Ando to launch a Sony Vaio laptop with macOS. However, failed as Sony decided to give preference to Windows as it was more popular than macOS.
We know about the Vaio the brand reached a pinnacle and the brand gave tough competition to Apple in the high-end laptop segment. But Vaio’s downfall started after Apple launch the MacBook Air 2008. Not many remember that on stage Steve Jobs compared how the MacBook Air was superior to the Sony TZ series in many areas.
But more than the competition from Apple, it was the expensive price tags of laptops that hit the Vaio brand hardest. At the time when other PC companies were selling similar laptops at much lower prices, Sony used to charge high prices for its Viao Brand. After the price point, Vaio provides low budget performance, so this is the one reason behind Vaio failed in the market.
People always questioned Sony about the underperformance of its laptops, 2010 Sony laptop has faced an overheating issue. Sony admitted that almost half a million of its Vaio notebooks were at risk of overheating and could pose a risk of burns to owners. Earlier, in 2006, the company had to recall and replace around 10 million Sony-made lithium-ion batteries used in laptops made by Sony, Dell, and Apple. That cost SOny $250 million.
Growing issues with customer satisfaction and the very high-price of Vaio laptops put Sony in an uncomfortable position,
After a long struggle and growing losses, Sony decided to sell off its loss-making PC brand to a Japanese investment fund in 4. Tokyo-based investment fund Japan Industrial Partner said it will operate the Vaio PC brand under a newly established company and initially sell Vaio-branded PCs in Japan only. Sony still has a 5 percent stake in the new company.
Can Vaio Corporation and Nexstgo make Vaio existing again? Laptops have become quite predictable, and if Viao does not replay the game. so definitely can change the game. Today time every single Indian customer wants a cheap, powerful, slim, comfortable, and extraordinary laptop. So Vaio you want to Indian customers love, you can win the trust of Indian customers.
Flipkart Launch VAIO’s laptop on 15th of January from 1PM onwards.